Marketing Manager

Can you build an awesome global brand? Do you have experience in modern digital marketing? Then we want you!

AI will change the world as we know it today. Now you have the opportunity to be a part of an exciting journey in a company that is enabling this transformation!

Job Description

As a recognized international deep tech provider, marketing is of utmost importance to EmbeDL’s continued success. At EmbeDL, marketing is about understanding people and building awareness about how our products/services can satisfy their needs. We’re looking for an experienced and versatile marketing manager who is hungry to do this and more. Our ideal candidate has experience developing and executing digital marketing campaigns while managing and inspiring a team. You are comfortable with day-to-day marketing activities, as well as long-term strategy and thrive in a challenging and dynamic environment. If you are a people-person who loves the rewarding challenge of building a global brand, we want to hear from you!

Objectives of this Role

  • Establish positioning, identify target audiences, and develop marketing plans with specific objectives across different channels and segments
  • Lead the execution of marketing programs from start to finish, leveraging internal support and driving collaboration
  • Analyze customer insights, consumer trends, market analysis, and marketing best practices to build successful strategies
  • Create, maintain, and conduct analytics reporting across multiple platforms and extract key insights for future campaign development and go-to-market strategies, complete with formal proposals and recommendations on tactics
  • Partner with email, performance marketing and web teams to design, test and evolve lead nurturing tactics.

Daily and Monthly Responsibilities

  • Working in partnership with the management and engineering teams, develop creative briefs and guide creative direction to meet objectives for all advertising and public-­facing communications, including digital, print, and video assets
  • Conceptualize and execute on multi-channel campaigns across the prospect and customer lifecycle, ensuring the alignment of communications and messaging across all channels
  • Manage content and updates for customer and internal touch points, establishing budget guidelines, participating in events, documenting business processes, and providing additional sales support
  • Gather customer and market insights to inform outreach strategies, increase customer conversions, and generate more qualified leads
  • Identify effectiveness and impact of current marketing initiatives with tracking and analysis, and optimize accordingly
  • Present ideas and final deliverables to internal and external teams, and communicate with senior leaders about marketing programs, strategies, and budgets

Skills and Qualifications

  • 3+ years of experience in marketing, e.g. at a marketing firm
  • Strong project management, multitasking, and decision-making skills
  • Proven experience developing marketing plans and campaigns
  • Proficiency with online marketing and social media strategy
  • Experience with digital content creation and design
  • Metrics-driven marketing mind with eye for creativity
  • Experience with marketing automation and CRM tools
  • Bachelor’s degree in marketing, business, or related field
  • Excellent written and verbal communication skills
  • Proven track record of business success from marketing efforts

Bonus Qualifications

  • Master’s degree a plus
  • Willingness and ability to travel
  • Established press and media contacts

About EmbeDL?

EMBEDL AB (EmbeDL) is a spin-out from the European Commission Horizon 2020 funded research project LEGaTO. The mission of EmbeDL is to develop and commercialize its Deep Learning optimization engine into a highly scalable platform that makes DL-based AI affordable and energy efficient in embedded systems. The DL optimization engine bridges the gap between data scientist (experts in AI algorithms) and computer engineers (experts in hardware).

EmbeDL has close connections to international academic research, Swedish industry and innovation ecosystem as well as well-established connections to venture capital.

Application process

The selection and interview process is ongoing. Please submit your application in English as soon as possible using the "Apply for this Job" button below. For any questions and clarifications, please reach out to hans@embedl.ai.

You are welcome at EmbeDL for who you are, no matter where you come from, what you look like, or what’s your favourite operating system.

 

We usually respond within two weeks

Or, know someone who would be a perfect fit? Let them know!

Göteborg

Mässans gata 10
412 51 Göteborg Directions info@embedl.com View page

Workplace & Culture

We have a very flat organization where every colleague bring their specific expertise and experience in the decision making. A lot of what we do is bleeding edge research, so there is no failures, only new findings to learn and grow from.  

 

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